The key color palette always reflects the spirit of the fashion season. If Spring-Summer 2025 could be summed up in one word, it would be “positivity.” As usual, the Spring-Summer palette leans toward bright tones that evoke freshness, but this year, it’s also infused with softness, delicacy, and sophistication. Runways are filled with airy, lightweight designs, complemented by a color palette that avoids harsh brightness in favor of romantic pastels like blush pink and ice blue. Thanks to these cooler undertones, the palette doesn’t come off as overly “sweet” but instead maintains a neutral and highly wearable appeal—similar to the brown tones also favored this season. Colors that radiate positive energy and evoke a bright outlook are the defining elements of Spring-Summer this year.
1. Butter Yellow – The Standout Shade of Spring-Summer 2025
Predicted to be the emblematic color of Spring 2025, butter yellow will remain popular well into the summer. Ranging from soft, pale yellow reminiscent of smooth butter to warm, golden hues, the variations of this color are vast. Thanks to its neutral undertone, butter yellow is seen as a “creamy yellow” version of beige—extremely easy to mix and match, and flattering on all skin tones.
Fashion houses such as TOTÊME, CHLOÉ, CHANEL, 16ARLINGTON, and ZIMMERMANN are all championing this shade in their Spring-Summer 2025 collections. Notably, butter yellow also appeared in Sarah Burton’s debut collection for GIVENCHY, unveiled during the Fall-Winter 2025–26 Fashion Week—signaling it’s a color you can wear year-round.
2. Beige & Brown – Neutral but Elevated
This year, brown has overtaken staple colors like black and navy in many wardrobes. While just as easy to style, brown offers an elevated sense of luxury and refinement. That’s why it has become the go-to choice for major fashion houses like MAX MARA, THE ROW, SAINT LAURENT, and PRADA.
The reddish-brown shade “Mocha Mousse” was even chosen as Pantone’s Color of the Year 2025. Alongside it, trending tones like cinnamon, toffee, mahogany, and oatmeal bring a contemporary flair and exceptional versatility to styling.
3. Pastel Pink – Sweet and Sophisticated
(You can let me know if you'd like the full translation for point 3 and beyond.)
Following the vibrant Barbie pink craze of 2023, this year marks the rise of pastel pink—softer, more whimsical, and far more wearable.
The rise of this gentle pink tone began with monochrome looks at CHLOÉ, PRADA, and CHANEL during the Fall-Winter 2024–25 season and is now flourishing in Spring-Summer 2025.
ALAÏA, KHAITE, and MIU MIU embraced rose pink in a series of delicate, feminine designs. FERRAGAMO evoked the image of a classic ballerina with ribbon-tied shoes and wrap cardigans—beautifully capturing the romantic essence of pastel pink.
4. Tangerine Orange – A Vibrant Pop for Summer
While pastels dominate the palette, no summer is complete without vivid, energetic hues. Tangerine orange—bright and juicy like a ripe mandarin—emerges as an eye-catching highlight.
BOTTEGA VENETA features tangerine orange in key pieces like draped jersey dresses and tiered skirts. In Jonathan Anderson’s final show for LOEWE, a striking mini dress in vivid orange left a lasting impression.
5. Ice Blue – Cool, Crisp, and Refined
Summer always makes space for blue—but in 2025, it’s not the usual aqua. Instead, it’s ice blue—a soft, faded blue that feels refreshingly cool and ethereal.
This tone is spotlighted in designs like PRABAL GURUNG’s sheer dresses, airy blouses, and floaty maxi dresses. Ice blue offers an elegant, sophisticated appeal without feeling too “cold”—making it the perfect modern summer shade.
0 Comments